If Facebook is where I hang out with friends, then Twitter is where I try to impress people I want to be friends with. And if LinkedIn is my resume, then about.me – a three-year-old social media site recently acquired by AOL – is my business card.
That’s not entirely how the about.me folks would describe it. But it’s how I expect to use about.me/kevinpress.
I say this with some trepidation. I’m far from a social media expert, and I wouldn’t describe myself as someone who lives online. It is entirely possible that I am doing it wrong. Certainly setting up my page was far too easy; that’s almost never a good sign.
The site is simple enough. Post a background picture of yourself, or some other image you like. Post a bio. And then add your favourite social media links: to your Facebook page, Twitter feed, Tumblr account, etc. The effect is surprisingly impressive.
But what matters more than the visual impact is that your about.me page can serve as the first thing people are directed to when they search for you online.
That takes a bit of effort, of course, and to be honest I haven’t quite figured out how to make that happen. The about.me site provides easy instructions on how to register your URL with Google and Bing, and has a number of tips on how to spread the word about your page. I remain hopeful.
But here’s the thing: Given the importance of personal branding, not to mention how difficult it is to hang onto (or find) a good job these days, does owning a page like this give people the impression you’re a bit of an egomaniac? You know what I mean.
Is there a point with social media where you start to come across as a bit too eager for attention? At the risk of sounding a bit Sally Field-ish, please tell me what you think about.me.
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